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Angelina Jolie in a scene from the film 'Wanted' in an image courtesy of Universal Pictures. Britain's media watchdog has banned two posters of Jolie promoting the film 'Wanted' after upholding complaints that the images of the gun-toting actress glamorized the use of guns and violence.
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Angelina Jolie might ooze Hollywood glamour, but if she's armed and looking dangerous, the actress is not welcome in Britain.
Britain's media watchdog, the Advertising Standards Authority (ASA), has banned two posters of Jolie promoting the film "Wanted" after upholding complaints that the images of the gun-toting actress glamorized the use of guns and violence.
One poster showed the actress crouching and holding a gun pointing upward while the other showed her lying on her back across a car's hood, brandishing guns.
The ASA said it had received 17 complaints from people who thought the ads were irresponsible because they glorify and glamorize gun crime at a time when there is increasing public concern in Britain about it.
Some also complained that the posters for the high-tech action thriller co-starring James McAvoy and Morgan Freeman were unsuitable to be seen by children.
"We considered, that because the ads featured a glamorous actress, action poses, several images of or related to guns and aspirational text, they could be seen to glamorize the use of guns and violence," the ASA said in an online ruling.
The film's maker, Universal Pictures, defended the posters, saying the style of the advertisements reflected the film's comic-book roots and providing examples of other ads they believed were more graphic and less stylized than their posters.
Universal Pictures also said that the posters were not placed near schools and appeared in the London Underground system, which does not have a high proportion of children.
Universal, owned by General Electric Co, said the posters for the film, which was released in Britain and the United States in June, were no longer being displayed, and there were no plans for their future use.
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(Agencies)
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安吉莉娜?茱麗或許在好萊塢散發著無窮魅力，但如果在英國她也全副武裝、以一幅危險的形象示人，那里的觀眾可能不會買賬。
日前，英國傳媒監管機構“廣告標準局”宣布禁止投放茱麗的電影《通緝犯》的兩張宣傳海報，此前有投訴者稱，海報中茱麗的持槍形象有美化槍支使用和暴力行為之嫌。
其中一張海報中的茱麗持槍半蹲，槍口指向上方；另一張中茱麗則拿著手槍，躺在發動機蓋上。
英國廣告標準局稱，他們已收到針對該廣告的17起投訴，投訴者認為宣傳海報不負責任，其內容美化了槍支犯罪行為。而目前，槍支犯罪是英國民眾頗為擔憂的一個問題。
另一些人則認為，這部高科技動作驚悚片的宣傳海報少兒不宜。該片由詹姆斯·邁克埃維和摩根?弗里曼聯袂主演。
廣告標準局在網上宣布說：“鑒于該廣告中出現了著名女星、驚險動作、以及槍支或與槍支有關的畫面和暴力內容，可以認定該廣告有美化槍支使用和暴力行為的傾向。”
但影片制作公司“環球影業”辯護說，廣告的風格體現了影片的漫畫淵源，并舉出了其它一些比他們的廣告更生動、更具風格的廣告。
此外，“環球影業”稱，宣傳海報并沒有在學校附近出現，而是投放在兒童很少出現的倫敦地鐵里。
據通用電氣旗下的“環球影業”公司介紹，他們沒有再使用這兩幅宣傳海報，今后也不會再使用。影片《通緝犯》于今年6月在英國和美國上映。
（英語點津姍姍編輯）
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