Wuxi National High-tech District (WND) and LeEco Marketing Institute joined hands to set up an Internet marketing training base during the second LeEco Marketing Summit held in the city from July 20 to 22, Wuxi Daily reported.

Located at Wuxi Advertising Industry Park, the Internet technology-featured base is expected to create an operational model integrating professional training, project collaboration, resources sharing, interviews and communications as well as seminars.

Senior executives from the Beijing-headquartered Le Holdings Co, also known as LeEco and formerly as LeTV, spoke in hope of working together with the city to foster specialized Internet marketing talents with comprehensive qualities.

The official from WND also expressed his hopes for the great prospects on both sides of cooperation which is expected to promote digital marketing.

Established by Le Holdings Co, LeEco Marketing Institute focuses on R&D for smart TV, Le Holdings's film industry, electric vehicles and smartphones installed with the LeTV operating system as well as e-commerce.

In 2010, Le Holdings Co launched its initial public offering on the Shenzhen Stock Exchange.