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32. Group buying becomes a trend

32. Group buying becomes a trend

This year, a wave of Tuangou hit China. Tuangou is also called group buying, an Internet business with unique Chinese characteristics.

The founders believed the more units one buys, the cheaper the price should be, and as a result Chinese consumers gathered online on local and national websites to organize group buys, which saved them thousands of yuan on big items like cars, home furnishings and concert tickets.

 
Experts
Ji Tao
Raymond Zhou
Renée Haines
Jules Quartly