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Desigual's stripped down offer
營銷狠招'你敢露我就送'
Updated: 2011-01-05 15:42
Desigual's stripped down offer
營銷狠招'你敢露我就送'
Young bargain hunters braved cold weather and indiscreet looks to queue at branches of Desigual, a Spanish fashion retailer, which launched a "cheeky" offer to unveil its winter sales, the Daily Telegraph of London reported. Under the slogan "Come in undressed and go out dressed", the company, which has outlets in Spain and Portugal, promised a matching top and lower garment to the first 100 people who appear at selected branches dressed in their underwear. For those who were not early enough in the queue to make up the first 100 to receive free clothes, they were given 50% discount vouchers.
據英國《每日電訊報》報道，近日，西班牙時尚品牌Desigual為啟動冬季銷售季出"損招"，只要顧客穿內衣前往特定門店，并排在前100名，即可挑一件上裝和下裝帶走。此次營銷活動名為"光著來穿著走"，在西班牙和葡萄牙的門店進行。年輕的掃貨達人不畏寒冷、拋下面子，樂呵呵地排隊。即便沒能排到前100名，同樣"光著來"的顧客也可以拿到五折優惠。
*以上新聞由ChinaDaily雙語手機報提供
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