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Real plan theme parks in Miami and Beijing
(Reuters)
Updated: 2005-08-06 21:17
MADRID: Real Madrid plan to construct branded theme parks in Miami and
Beijing as part of a strategy to expand and develop marketing opportunities
across the globe.
“We are in negotiations with the mayors of Miami and Beijing to create two
theme parks,” Real Madrid president Florentino Perez was quoted as saying in
Spanish sports daily AS. “They will become the focus for the legions of Real
Madrid fans in the powerful and heavily populated countries of the United States
and China.”
Real are also planning to include a theme park in Madrid at their new
training base which is under construction in Valdebebas near the city’s Barajas
airport. AS reported that the club are aiming to have all three parks in place
by 2008.
Real recently returned from an 18-day tour of the US and Asia which was
reported to have earned the club some US$25mil.
Last month Perez said that Real’s income had increased by 250% since he took
over as president five years ago and that the club had overtaken Manchester
United as the biggest earner in world soccer.
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