Jack Ma's comments that fake products made today are "better quality and better priced" than the real goods should not be taken as a reflection of the company's failure to curb counterfeits, counterfeit experts said.

Ma, executive chairman of e-commerce giant Alibaba Group Holding Ltd, made his comments at an investor meeting on Tuesday in Hangzhou, Zhejiang province.

According to reports, he said the better quality of the fake goods is due to many of them being made at the same or similar factories, sometimes with the same labor force using the same materials.