Each province looks to stand out at the fair by highlighting its own advantages, as Sun Li and Zhang Haizhou report.

An iconic event on promoting investment opportunities with China, the 17th China International Fair for Investment and Trade provides a platform for the country's different provinces to showcase their individual strengths and areas of expertise.

As the host province of CIFIT, Fujian is looking to attract investments in its advanced manufacturing industries, as well as emerging sectors such as the biological and medical industries, and modern services, including logistics, commerce and finance, according to Chen Qi, deputy director of the managing division of the Fujian provincial department of foreign trade and economic cooperation.