A 30-year-old man who has run an online shop selling spells for eight months is earning about 1 million yuan ($163,000) a month.

About 161 different spells are for sale at prices ranging from 38 yuan to 2,000 yuan at the shop on taobao, a major online shopping service provider in China. The spells are customized for personal demand and people's horoscopes, for such purposes as to smooth relationships or bring love.

The most popular spell is one to attract love, with 2,326 pieces sold in one month for a total of 700,000 yuan and no negative reviews received.

The rising demand that enabled shop owner Luo Shun, from Loudi city, Hunan province, to earn about 1 million yuan monthly surprised even him.

He started a feng shui business about 11 years ago After winning increasingly more followers, he decided to start the online shop in October 2012, according to a report on a local news website on Monday.