The First Yantai
International Wine Festival will be held from September 23 to October 7 this
year, according to an announcement by officials in Yantai, a port city in
southern China's Shandong province.
 Yin Guowen, vice secretary general of
the municipal government, at a press conference June
19,2007.[chinadaily.com.cn] |
"This festival is helpful for Yantai to gain the fame of an international
wine city," said Yin Guowen, vice secretary general of the municipal government,
at a Tuesday press conference.
Yu Lichen, deputy director of Yantai APEC Trade & Investment Exhibition
Center, said the international wine festival "will conclude various activities,
such as a top forum on wine industry, exhibitions, economic and trade talks and
professional shows." He noted that the festival has invited famous wine
industrial associations and top foreign wine enterprises, from countries
including France,, Germany, Portugal, Chile and Australia, who will attend the
wine exhibition from September to October.
Meanwhile, delegations of local governments and companies from China's 10
biggest wine manufacturing areas will exhibit their products as well. For
example, China's three wine manufacturing giants, the Chang Yu Company, the
Great Wall Company, and the Dynasty Winery Company, will cover more than
300-square-meters in display areas respectively at the exhibition.
The themes of the First Yantai International Wine Festival are brand
development, spreading culture, and promoting cooperation. This event is
sponsored by the Organisation Internationale de la Vigne et du Vin (OIV), the
China Alcoholic Drinks Industry Association, the China National Association For
Liquor Circulation and the Yantai Municipal Government.
Yantai is the only Asian city granted the status of an International Grape
and Wine City," by OIV, and it stands as the largest wine producing area in
China. Famous companies like Chang Yu, Great Wall, Dynasty and Castle Chateau of
France contributed to the fame of the "Grape Shore" in Yantai. There are more
than 100-million-square-meters planted with wine-making grapes there.