The Arts Bridge, a cultural brand initiated by Guangxi Normal University Press Group, is poised to launch its 2025 Arts Bridge Annual Series events at the London Book Fair, scheduled from March 11 to 13 London time.

It aims to enhance international appreciation of Chinese arts and promote cross-cultural artistic exchanges.

Launched at the Frankfurt Book Fair in 2016, the Arts Bridge has been promoting Chinese publishing, artists and designers, art, and cultural traditions, helping them gain global recognition and acceptance.

For the first day of the London Book Fair, the Arts Bridge hosted a promotion event with a special booth featuring a striking lemon yellow theme.

The event introduced the Art Academics of the 2025 Year: Eugene Wang, the Abby Aldrich Rockefeller Professor of Asian Art at Harvard University, famous architect Ma Yansong, and art historian Wu Hongliang, highlighting their contributions to contemporary Chinese culture.

Another highlight of this year's annual series is the Art Salon of the 2025 Arts Bridge: Contemporary Expressions of Ancient Chinese Art & Craftsmanship, to be held at the Royal Geographical Society on March 12. It will focus on cross-disciplinary talks about bronze from Shanxi Museum and contemporary art of Yuhang district, in Hangzhou, East China's Zhejiang province.

The salon will feature dialogues on ancient Chinese art and modern expressions with leading scholars and artists, including Shane McCausland, art professor from University of London, and Zhang Lei and Jovana Zhang, founders of the PINWU Design Studio and Rong Design Library.