To cater to the soaring appetite for ice and snow travel, China Eastern is launching new routes and increasing frequencies to winter sports hubs. The airline also operates over 1,200 additional flights linking the host city of the Games to domestic destinations as well as international routes.

It is also offering free baggage allowances for ski and winter sports equipment on domestic flights to Harbin and Changchun.

At airports, staffing levels have been optimized and self-service check-in booths and baggage drops promoted to enhance efficiency amid the surge in travel volumes. Special attention is being paid to serving unaccompanied minors, senior citizens and passengers requiring assistance through dedicated service counters.

"From a service assurance perspective, we are particularly focused on facilitating special needs travelers like unaccompanied minors, elderly passengers and those requiring wheelchair assistance," said Hu. "Our service counters provide an end-to-end experience from booking through boarding for these groups during the travel rush."