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Show highlights fashion becoming functional

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2024-12-03 10:45
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FILA FUSION, as a high-fashion and trendy sports brand under FILA, held a functional down jacket fashion show at HAI550 in Shanghai on Nov 28, 2024. [Photo provided to chinadaily.com.cn]

"Therefore, FILA FUSION is designed for consumers around 20 to 25 years old who have a demand for trendy street dance, skateboarding, and outdoor activities," Yiu explained.

Yiu pointed out that FILA FUSION has been designing New Tech Wear for several years now. The rise of this category is attributed to the fact that contemporary youth not only seek trendy styles but also have higher demands for functionality.

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