Evgenia Kaygasova, deputy CEO of Russian vodka brand Legend of Kremlin, said her company brought three types of vodka to the fair, one of which was customized to the preferences of Chinese consumers.

"We have been selling through online channels in China over the past year. More and more consumers get to know about and accept our products, resulting in a steady growth in sales," Kaygasova said.

She added that she is optimistic about the huge market potential in China and is in talks with dozens of partners at the fair to expand sales channels.