"We identify as a footbed company led by the clear purpose to enable walking as nature intended. Birkenstock is not following trends, but sets a direction, driven by a purpose which resonates with consumers, subcultures and leading creatives alike. The Birkenstock footbed experience is not only available in sandals or closed shoes, but following our early roots in shoe making, you can also use our replaceable footbeds to experience our unmatched technology in a sneaker, your favorite loafer or any other non-Birkenstock shoe. We will continue to extend our product offering beyond shoes. With every innovation, we continue to stay true to our core values and the enduring goal of supporting foot health."

After the success of the pop-up store in Shanghai's historic Zhangyuan complex in May 2024, Birkenstock will open more stores to engage with local consumers and cultural communities and to introduce them to the brand's commitment to foot health and German shoe making tradition.