"Our intention has always been to bring high-quality products—combining function and design—to people who care for their feet and need something they can rely on. Reinforcing our commitment to the region will allow us to offer the unmatched Birkenstock footbed experience to even more people." he added.

"People all over the globe love our footwear and China is no exception – despite the online-only availability so far, you can spot our icons such as Arizona, Boston or Madrid on the streets. We offer a product for different occasions, beyond seasons and shoes. As a footbed company, we offer an unparalleled product experience, which is often copied but never matched. It's a kind of trust and a kind of feeling at home," he said.