iQIYI, a leading online entertainment service in China, announced the launch of its Apple Vision Pro App, iQIYI XR on June 27. As one of the first batch of apps on the VisionOS App Store in the Chinese mainland, the iQIYI XR app offers an immersive viewing experience, leveraging the company's rich content library and advanced capabilities of the new Apple Vision Pro mixed reality headset.

The iQIYI XR app boasts an extensive library of over 25,000 high-quality videos, immersive IP viewing experience and 3D emojis for bullet comments, showcasing iQIYI's commitment to providing an engaging content consumption experience empowered by innovative technology.

Users will have access to a synchronized content library that covers a wide range of genres, including drama series, variety shows and films. Popular new iQIYI original drama series like Follow Your Heart and variety shows such as The Rap of China 2024 will be available. Additionally, users can experience 3D films like White Snake 2: Green Snake from the comfort of their homes, with the advanced eye-tracking technology intensifying the exhilarating viewing experience of fight scenes.

The Vision Pro App also supports Dolby Vision and iQIYI's pioneering eXave (exceptional audio and visual enjoyment) MAX technology, unlocking the full potential of Vision Pro's advanced display technology. It delivers a home theater-level audio-visual experience with 4K Ultra HD, HDR, high frame rate and high audio quality.

Moreover, the immersive IP viewing experience fully leverages the revolutionary spatial computing technology, seamlessly blending digital content with the physical world. The digital assets make transporting users directly into scenes of acclaimed series Love Between Fairy and Devil possible. Additionally, users can embark on thrilling virtual adventures through panoramic VR video experiences, immersing themselves in breathtaking natural landscapes, thrilling extreme sports, and much more. To further enhance viewer engagement, users can now personalize their viewing reactions with 3D emojis when sending bullet comments.