A coalition of over 120 stakeholders in the tourism industry unveiled the Jiayuguan Declaration in Jiayuguan, Gansu province on Tuesday, signaling a collective commitment to propel the sector toward high-quality development and foster sustainable growth.

The declaration advocates for a strategic approach to elevate the industry, emphasizing the deep integration of culture and tourism, sustainable practices, product innovation, service excellence, international collaboration, ethical business conduct, and the cultivation of a civilized tourism environment. These pillars aim to drive innovation, enhance visitor experiences, and fortify the industry’s standing on the global stage.

Organizers highlight the pivotal role of tourism as a cornerstone for economic growth and national development, underscoring the importance of collaborative efforts in advancing high-quality tourism initiatives. The declaration serves as a blueprint for stakeholders to collectively champion the growth of the tourism sector and contribute to the establishment of a robust tourism powerhouse.

The unveiling took place during a city promotion event co-hosted by the Gansu Culture and Tourism Department, Jiayuguan government, and China CYTS Tours Holding Co, underscoring the significance of public-private partnerships in driving sustainable tourism practices and fostering industry-wide cooperation.