The Keketuohai International Ski Resort in Altay prefecture offers a snow season lasting more than 200 days, making it a paradise for many skiers. A traditional folk event, the Winter Harvest Festival, is in full swing in Fuyun county, Altay, featuring exciting traditional ethnic sports such as "sheep dragging on snow", which elicits cheers from onlookers.

For several consecutive years, Xinjiang has hosted various ice and snow festivals such as the Urumqi Silk Road Ice and Snow Festival, the Winter Fishing Festival at Lake Ulungur, and the Ice and Snow Festival in Bohu county. These events further integrate ice and snow tourism with folk culture, enriching the variety of winter tourism activities.