"I think it's positioned to grow and we are positioning ourselves as pioneers in making that happen," he said.

Developed over an area of 756 square meters on the ground floor of a prestigious building, the shop was located in the city center at 1788 Nanjing West Road and designed by the Fendi Casa team.

The fa?ade - designed with large windows and black banners emblazoned with a white logo - has a transparent effect that allows light to filter into the space, a detail found at the flagship store in Milan. The unifying theme of the project is the Arabescato Vagli marble that is used for the pillars and interior flooring, one of the stylistic codes of Fendi and Fendi Casa boutiques around the world.

"Products with extremely high quality, creativity, and fun are the lifestyle concept that Fendi Casa wants to bring to consumers," Lalonde said.