Shandong is aiming to strengthen cultural exchanges with the world and promote traditional cultures to a wider audience through events and initiatives such as the Nishan forum, the Nishan World Center for Confucian Studies, the integration for global Chinese classics, the "Masters of Confucianism" plan and a demonstration area for the inheritance and development of traditional cultures.

The province is striving to be a pioneer in the inheritance and development of Confucian culture, the internalization communication of traditional Chinese cultures and the exchange and mutual learning of world civilizations.