Zhou Meiliang, researcher from the Chinese Academy of Agricultural Sciences, is among the first batch attracted to the program. He has selected buckwheat seeds suitable to grow in the district. As buckwheat is grown for its colorful flowers and tasty seeds, Zhou says, it can benefit tourism and the economy for villagers.

Over the upcoming National Day Holiday in October, Zhou believes that the blooms with their its eye-catching red, white and pink hues, will bring more people to Pinggu.