Axi Wuzhimo, founder of a professional Yi embroidery cooperative in Ganluo county, Liangshan Yi autonomous prefecture, called Yizhen Yixian (Yi needle, Yi thread), also joined in the Hand-in-Hand Initiative.

She started to learn the Yi embroidery technique at the age of 10 with her mother and has been practicing it for about 50 years.

In 2012, Axi Wuzhimo was named a national inheritor of the craft.

The embroiderer started her own business in 1993 and has been dedicated to innovation of the traditional technique for many years.

"When embroidering, I am inspired by the colors of Liangshan. The wind, the river and the mountains are on my palette," says the 66-year-old Axi Wuzhimo in a video played at the exhibition in Beijing.