On Dec 26, the 2023 Happy Chinese New Year Press Conference was held in Beijing. Gao Zheng, director of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism, vice-president and secretary-general of the China International Culture Association;Zhao Cong, head of China National Traditional Orchestra, and well-known pianist Lang Lang, cultural ambassador of the 2023 Happy Chinese New Year, attended the conference, introducing the 2023 Happy Chinese New Year activities.

Gao said the Happy Chinese New Year, an annual brand activity held to celebrate Spring Festival, has taken off in recent years and is increasingly becoming an important platform for China to share Chinese culture with people from all over the world. The 2023 Happy Chinese New Year will be guided by the Ministry of Culture and Tourism and hosted by China International Culture Association. Various online and offline activities, including music concerts, temple fairs and parades, will cover the globe.