Kuno Gschwend, deputy general manager at Swiss Centers China, said the center recently signed up for the next two editions of the CIIE, and that it will gather 15 Swiss companies to exhibit their products such as high-end stationaries and consumers goods in a booth that spans more than 200 square meters at this year's CIIE.

"CIIE really puts its 6+365 slogan into practice by continuously offering us opportunities to expand our business in China, and we will definitely seize them," he said. "It is a unique experience to exhibit in China. We have fun together in the CIIE, like a big family."

According to Greenland Global Commodity Trading Hub Group, the Shanghai bazaar is a smaller version of the many CIIE-focused centers it has built in 13 cities across the country, including Tianjin, Wuhan, Hubei province and Xi'an, Shaanxi province.

Xue Yingjie, general manager of Greenland Global Commodity Trading Hub Group, said the company will strive to become a catalyst for the expansion of international brands in China, and provide a "shortcut for foreign goods to go from exhibition to the shelves in stores."

Mei Linhan contributed to this story.