A new beginning

The idea to start the studio was born from Cai's own struggles with his hearing impairment.

After graduating from the Shanghai Institute of Technology in 2007, Cai landed himself a job as a graphic designer. While the role was a perfect fit for his skill set, the job requirements quickly turned his career into a daunting experience-he needed to communicate with clients frequently.

Cai tried to get around this problem by having his colleagues handle the phone calls. But his manager soon discovered what was happening and insisted that he personally manage the clients. Determined not to let his disability affect his career, Cai did as he was instructed with the help of a hearing aid.