Zeng Jie from Beijing outshone the 12 other hair stylists representing Chinese hairdressing art to win the 2019 Style and Color Trophy of China award. He will represent the country at the finals in Paris, France.

"One hundred and ten years ago, the founder of L'Oreal, Eugene Schueller, invented the first hair dye product," said Stephane Rinderknech, CEO of L'Oreal China. "Tonight, our hero MajiFashion is another breakthrough innovation of L'Oreal's beautiful adventure.

"MajiFashion was invented in China, for China. We believe that it will also shock the global market and lead the new fashion trend – Limitless Ash Addiction in 2019," he added.