Global baby lifestyle brand Munchkin Inc announced on Tuesday the appointment of Kevin Bush as general manager for Munchkin Asia/Pacific and Global Grass Fed Nutrition.

The appointment is considered a move to further strengthen the company's management team for its global expansion.

Bush will be responsible for strategy, operations, and sales for Munchkin's Grass Fed initiatives globally. Bush will be based in the Asia Pacific region full time.

"I am honored to be joining Munchkin at such an exciting time," said Bush. "With its unique proposition, best-in-class branding assets, and strong support from Australian and Chinese mums, Grass Fed Formula is poised to take a true leadership position in the industry."

An industry veteran, Bush has over 20 years' experience with infant formula, and prior to joining Munchkin, he worked for global nutrition giant Danone.

California-based Munchkin has now expanded to over 45 countries around the world.