Technology has taken the center stage during this year's event, as visitors get a chance to experience and play with an array of cool and fun gadgets, from augmented reality-powered interactive goggles to robotic dogs.

Guangzhou-based GOF creates premium, customizable esports equipment and accessories. The company is best known for its water-cooled personal computers, which means they are modified and enhanced for a smoother gaming experience.

And the event has drawn bigger players like Microsoft Corp to enhance user experience in offline purchases, by rolling out a mixed reality shopping tool using its HoloLens solutions.