Writer Bi Feiyu releases his first podcasts
"Future favorites should be about humanity and our future, the meaning of life and the like," Jiang says.
Ximalaya is China's largest online-audio-content platform. It has 450 million users, 5 million hosts and 5,000 programs with paywalls. Users listen for an average of 128 minutes a day, Jiang says.
Such technology as big data and creative-planning systems are enabling audiences to enjoy smarter services.
Zhang, from the culture-and-tech company, plans to produce more programs by writers, especially those by authors who lecture at universities.
The publisher released a set of six new titles following Bi's book, which may offer more content for podcasts.
They include Su Tong's The Backlight of the Soul, poet Wang Jiaxin's The Masters Who Taught My Soul to Sing and Ye Zhaoyan's The Great Authors.
"I hope these will reach Chinese-language teachers in middle schools, who will be more enlightened in their mission to teach budding literature lovers," Bi says.
Contact the writer at meijia@chinadaily.com.cn